Clear communication is at the heart of every good marketing campaign, but nowhere is it more critical than when working in healthcare. Honest, authentic writing builds trust with patients and providers, forming the foundation for the long-term relationships you hope to create with your clients.
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Not every marketing agency can handle this kind of writing. Marketing content writers often lack the technical expertise to address a medical audience. Healthcare journalists, on the other hand, often can't produce copy that meets the needs of a marketing campaign. And, few writers are flexible enough to bounce from the conversational style of a blog post to the authoritative educational voice of a white paper.
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This is our specialty, and it is the core of all the marketing services we provide. We offer 25 years of healthcare content writing experience from both the advertising and editorial sides of the media table. We simplify even the most complex topics and make them accessible to all your audiences. We're trained to ask the right questions and cut through to the real story of how your company impacts patient care.
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5 Reasons to Outsource Your Content
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1. It will get done on schedule.
Long-term writing projects languish when the in-house team gets diverted to a last-minute PowerPoint slide or sales report. While you’re putting out fires, we’re focused on meeting the deadline.
2. You need a specialist, not a generalist.
The success of your entire campaign rests on the quality of that white paper. Trust it to someone who specializes in writing them.
3. You’ll have the A Team.
While in-house executives meet with clients, it’s often a junior copywriter who takes the first pass at a white paper or case study. Our writers are the executives—with 25 years of experience defining audiences, researching statistics, interviewing sources, and crafting compelling copy.
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4. Outsourcing maximizes your time.
Trying to decide which services to outsource? Writing projects are the most time-consuming. How many other tasks can you accomplish with the 80-plus hours we’ll spend on your white paper?
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5. We know what makes your company special.
An outside perspective is invaluable for developing your unique selling proposition. Every business brags about its stellar customer service and product reliability—we’ll ask the right questions to elicit what’s truly special about working with your company.