January 25, 2019

Editors often succumb to the trap of thinking their own approach is always preferable to another writer’s. In fact, it takes considerable skill and restraint to improve a writer’s article without removing him from the soul of the piece. Here’s how it’s done.

July 2, 2018

In a world…where time and space collide, and the hopes of all mankind rest on the shoulders of a select few…marketers throughout the land are wondering why no one is responding to their content. Maybe it’s because they’re writing like that.

June 28, 2018

Is sponsored content worth the expense? Jennifer Michelle and I answered these questions and more on a recent episode of the Healthcare Lead Generation Podcast.

April 30, 2018

In the hands of a skilled writer, the first-person voice is a valuable tool to set a scene and establish a personal connection with the reader. It’s all too easy, however, to slide inadvertently into self-absorbed writing.

January 19, 2018

Thought leadership is not as easy as it looks. These are some of the reasons reporters aren't lining up to interview your executives.

October 26, 2017

Commas seem like M&Ms—if a couple are good, and handful must be better, right? Not so much. They’re little, but they’re powerful. And they can definitely be overused.