Editors often succumb to the trap of thinking their own approach is always preferable to another writer’s. In fact, it takes considerable skill and restraint to improve a writer’s article without removing him from the soul of the piece. Here’s how it’s done.
In a world…where time and space collide, and the hopes of all mankind rest on the shoulders of a select few…marketers throughout the land are wondering why no one is responding to their content.
Maybe it’s because they’re writing like that.
In the hands of a skilled writer, the first-person voice is a valuable tool to set a scene and establish a personal connection with the reader. It’s all too easy, however, to slide inadvertently into self-absorbed writing.