Effective inbound marketing tactics are 10 times more effective for lead conversion than traditional outbound methods—and those leads cost an average of 61 percent less.
Inbound marketing tactics allow you to begin forming relationships with your customers before the first phone call. By offering them valuable, educational content in a variety of formats, you allow them to take a self-guided tour through the buyer's journey. They arrive at their destination—the first sales call—informed and enthusiastic about your company.
We can help you build:
Automated Lead Nurturing Campaigns
Let your website and email provider do the upfront work for you. We can build a sophisticated automated email campaign that educates prospects about your products and services, serving up content in an order that will resonate with them.
Direct a paid eblast to a highly engaging custom landing page on your website for complete control over lead collection.
A regularly updated blog provides useful information that creates a connection between you and your prospective customers. And, it gives them a reason to keep coming back.
Social Media Strategy
Promote those blog posts through organic or paid social media. We'll help you determine which platforms are most popular with your customers and design a comprehensive strategy for customer engagement.
Search Engine Marketing
As Google AdWords-certified marketers, we can design paid search campaigns and help optimize your organic search traffic.