Is sponsored content worth the expense? How do you get people to actually read your content? And, what happens if you offer the wrong content at the wrong time?
Lead gen expert Jennifer Michelle and I answered these questions and more on a recent episode of the Healthcare Lead Generation Podcast.
Listen in or view the transcript at this link. We discuss:
• What you need to know about sponsored content—when it's worthwhile and how to maximize your investment
• How to structure great inbound campaigns—finding and addressing the real needs of your prospects, not the whims of your senior leadership
• How to create content that's really of value—and how to make your white papers stand out from the competition
If you enjoy the interview, Jennifer's podcast is loaded with useful tips for improving the quality of your sales leads. You can subscribe here.